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Ok, first things first, I listened to this on audio CD and didn't actually read the book. This is because I'm highly effective and I...
So opined a comedian on the ill advised News Knight with Trevor Macdonald . He has a point. I wonder about the value of such networks on occ...
There has been much furore in the financial press recently about the need for big businesses to fire their worst performing staff on an annu...
At PRefect Towers we recently found out that 93.2% of people making B2B buying decisions go online to research their purchases*. Furthermore...
Measuring customer satisfaction can be a difficult task for large companies. However, bigger firms do have the advantage of being able to us...
I was recently interviewed by a marketing magazine on the subject of e-mail marketing. I thought you might like to read my replies to their ...
The search environment seems to have changed enormously in the last month. First, as mentioned in last month’s newsletter, Google has re-wri...
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It seems that Google's Web SPAM team is sick and tired of Googlebombs, the practice of linking an unflattering phrase to a person's ...
The PR landscape has changed. Once upon a time, all you had to do to get coverage for a technology product was write a press re...
Online game Second Life has taken on significance in the French presidential election following an increase in use for business and politica...
A jolly interesting assessment of the state of evaluation in the PR industry In King Lear, the eponymous central ch...
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